Internal Analysis:
Strengths:
- Excellent customer service
- Family run and owned
- Have experienced continuous growth and expansion
- Praised by consumers and known for being "high quality"
- Great return policy
- Great supply chain and operations
- Deep care for community well-being and employee well-being
- Consistently on Fortune Magazine's "100 Best Companies To Work For" List
- Pricing power
Weaknesses:
- No named CEO
- Weak Research and Development
- High debt burden